KUDA is a creative strategy consultancy working with brands and organisations to clarify direction, language, and intent. We translate ideas, identities, and ambition into strategies that resonate and last.

Founded by Alexandra Citra, Kuda draws on experience across technology, business development, and the creative industries, with work spanning the UK, Southeast Asia, and the US.

Our work is multidisciplinary, shaped by analytical rigour and an understanding of how we think, feel, and decide.

Kuda means horse in Indonesian — a symbol of momentum, care, and endurance.